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Hey there! I'm Shaeema and I'm a UX designer + researcher currently leading the UXR team @ MakeReign.
a UX Research Leader and Product Analyst with 7+ years of experience turning data into meaningful user experiences. I’m passionate about uncovering insights, designing with purpose, and creating solutions that not only engage users but drive real results. Let’s build something impactful together!
Experiences
Next Role 🚀
The future is bright for what’s next!
Next Role 🚀
The future is bright for what’s next!
Next Role 🚀
The future is bright for what’s next!
UXR Group Head
MakeReign | '23-
I lead the UX Research team, driving research strategies that inform and elevate user-centered design solutions. I manage end-to-end research processes, mentor a team of researchers, and ensure alignment with client goals across various industries.
UXR Group Head
MakeReign | '23-
I lead the UX Research team, driving research strategies that inform and elevate user-centered design solutions. I manage end-to-end research processes, mentor a team of researchers, and ensure alignment with client goals across various industries.
UXR Group Head
MakeReign | '23-
I lead the UX Research team, driving research strategies that inform and elevate user-centered design solutions. I manage end-to-end research processes, mentor a team of researchers, and ensure alignment with client goals across various industries.
UI/UX/UXR Designer
+ Research (Senior)
xneelo | '22-'23
I focused on creating new products, designing customer journeys, and optimizing user flows within customer portal.s I delivered comprehensive UX design and research outputs while contributing to the enhancement of the design team’s workflows.
UI/UX/UXR Designer
+ Research (Senior)
xneelo | '22-'23
I focused on creating new products, designing customer journeys, and optimizing user flows within customer portal.s I delivered comprehensive UX design and research outputs while contributing to the enhancement of the design team’s workflows.
UI/UX/UXR Designer
+ Research (Senior)
xneelo | '22-'23
I focused on creating new products, designing customer journeys, and optimizing user flows within customer portal.s I delivered comprehensive UX design and research outputs while contributing to the enhancement of the design team’s workflows.
UI/UX/UXR Designer
+ Research (Mid)
Ringier (ROAM) | '20-'22
I improved lead conversion rates by 5% through A/B testing and conducted user research across South Africa, Kenya, Senegal, Ghana, and Europe. I contributed to refining the design team’s workflows, design system, and client research processes.
UI/UX/UXR Designer
+ Research (Mid)
Ringier (ROAM) | '20-'22
I improved lead conversion rates by 5% through A/B testing and conducted user research across South Africa, Kenya, Senegal, Ghana, and Europe. I contributed to refining the design team’s workflows, design system, and client research processes.
UI/UX/UXR Designer
+ Research (Mid)
Ringier (ROAM) | '20-'22
I improved lead conversion rates by 5% through A/B testing and conducted user research across South Africa, Kenya, Senegal, Ghana, and Europe. I contributed to refining the design team’s workflows, design system, and client research processes.
©shaeemaboer.com 2025
©shaeemaboer.com 2025
©shaeemaboer.com 2025