Hey there, I'm Shaeema, a Senior
UX Architecture Specialist at
Accenture Song.
UX specialist with 11+ years bridging research and design, from uncovering user insight to shaping the architecture and strategy behind enterprise products. I build research-informed practices that turn data into decisions, and decisions into results that matter.
My featured work
Experiences
UX Architecture
Specialist (Senior)
Accenture Song | '25-Present
I architect end-to-end UX for enterprise financial services clients, from discovery through implementation, balancing AI-enabled automation with user trust and transparency. I define interaction models and information architecture for complex, high-stakes journeys, and align experience decisions with senior stakeholders on business objectives and regulatory constraints.
UXR Group Head
MakeReign | '23-'25
I lead the UX Research team, driving research strategies that inform and elevate user-centered design solutions. I manage end-to-end research processes, mentor a team of researchers, and ensure alignment with client goals across various industries.
UI/UX/UXR Designer
+ Research (Senior)
xneelo | '22-'23
I focused on creating new products, designing customer journeys, and optimizing user flows within customer portal.s I delivered comprehensive UX design and research outputs while contributing to the enhancement of the design team’s workflows.
UI/UX/UXR Designer
+ Research (Mid)
Ringier (ROAM) | '20-'22
I improved lead conversion rates by 2 - 5% through A/B testing and conducted user research across South Africa, Kenya, Senegal, Ghana, and Europe. I contributed to refining the design team’s workflows, design system, and client research processes.